the brand
PANOUGE PARIS
Panouge Paris by the Panouge Group traces its origins to Lavarenne-Paris, a French company established in 1946, specializing in Eau de Cologne creation. Later, it leveraged this heritage to develop its know-how in perfumes. The name “Panouge” was officially coined in 1984 as an acronym for “PArfums NOUvelle GEnération”.
After decades of experience, the company earned the legitimacy to launch its own selective lines, establish unique codes, and enter the luxurious realm of Haute Parfumerie.
Today, Panouge Paris perfumes invite you to awaken your senses with breathtaking emotions, inspiring the creation of two collections–Perle Rare and Matières Libres.
the essence of paris
PERLE RARE COLLECTION
As she strolled through the streets of Paris, passing the Opéra and Place Vendôme, the Creative Director of Panouge Paris found inspiration for a quintessentially Parisian collection of perfumes: A neo-classical design tailored for a discerning clientele with an affinity for noble materials, encapsulating elegance with a touch of trendiness.
Just as each neighborhood in Paris holds its unique identity, she aimed to express each one distinctly through a visual and olfactory narrative. Every district leaves its signature within each Panouge Paris line.
creative freedom
MATIÈRES LIBRES COLLECTION
With its minimalistic design and pastel tones, the Matières Libres collection from Panouge Paris is a manifestation of the vision of Creative Director Rania Naim. She sought to grant the selected perfumers complete freedom in composition, allowing them to blend components without restraints or limits. Each fragrance is named after the two main ingredients.
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