L’Iris de Fath, the rebirth of a myth. Jacques Fath’s Iris Gris is known as one of the greatest perfumes, if not the greatest, unequalled since its creation. Launched in 1947, it disappeared the same year as Jacques Fath in 1954. Often copied and certainly never equaled, it remains unique and timeless.
By Jean-Christophe Hérault
“Vetiver Gris finally assumes to be the famous missing link between the beautiful, classic, and rigorous perfumery, and a more whimsical modernism. A perfume of today that perfectly knows where it comes from and what it owes to this house of inspiration that Jacques Fath is”. Lionel Palles
Isabey is an “arthouse” perfume Brand. Luxury, rarity, elegance and tradition with a contemporary touch are the quintessence of the niche and confidential House.
Its philosophy can be summed up as follows: “A perfume should be not so much an image or a concept, but rather a work of art, a creation of excellence, with its own story to tell”.
The fragrance, by Marie Schnirer:
“I wanted to interpret a Monoï accord and Orange blossom in an elegant style, a contrasted scent oscillating between contemporary opulence and freshness.
I was inspired by a walk along the seaside at dawn,the sensations of fresh wind caressing my face in the bright light of sunrise”
With its minimalistic design and pastel tones, the Collection matières libres of panouge paris is conceived with the desire of Creative Director Rania Naim, to confer total freedom of composition to the perfumers Marie Schnirer and Patrice Revillard . Following their inspiration, they blended components without restraints nor limits.
The Collection matières libres is the expression of multiple artistries, an adventure where perfume, painting, music and even movies are expressed.
A neo-classical design for a sophisticated clientele with a taste for noble materials outlining elegance with a hint of trendiness.
The same way each neighborhood in Paris has its identity, Perle Rare represents each one specifically, through a visual and olfactory print. The leather covering the bottles and coffret is a representation of the Parisian luxury codes, and the bottle’s shiny glass is an ode to the City of lights.
Based on the obsession of cleanness and neatness, Shiro is a conceptual translation of a social aspect in the Japanese society. Masaki wanted in a way to address his fellow country women with their own obsessions and tell the rest of the world: this is how we are and this is the image we want to project.
Inspiration is sourced from his Japanese origins, where the sun holds
an essential place ( in Buddhist methodology). It is also a symbol on
the national flag and in traditions such as the “Hatsuhinode “ festival which celebrates the
first sun-rise of the year.
Afterall, there is a reason that people also call Japan the
“ Country of the Rising Sun”
Inspired by a poetic approach and a touch of philosophy, J-mat; embodies the dream, while the white flower represents the young women about to bloom. Connected to his culture and conceptual universe, Masaki is a unique influencer who aims to spread his message to the whole world: Encourage young women to write their own stories on a blank page.
Since Greek and Roman times, Marble has been used for sculptures and long-lasting constructions. It has therefore inspired Masaki Matsushima, who has explored the variations of marble for the new masculine line : mat; Stone. This distinctive fragrance resembles the man who wears it: confident in his style and choices – bold and smart.
Lively, revitalizing, turquoise blue, M;0°C is designed as an elegant and creative fragrance. The frozen bottle affirms a frozen woody-citrus fragrance. M Zero Degree Celsius is an immersion into the magical universe of the poles – sources of life and enchantment.
For this new men’s line, Masaki Matsushima was inspired by the specific modern urbanism of big cities in Japan, where architects combine raw concrete in a structured universe along with a touch of Zen. Mat; homme is a reflection of these typical landscapes.