La storia

Panouge, profumi emblematici dal 1947


Fondata nel 1947, con il nome “Parfums Lavarenne – Paris” specializzata nella produzione di oli essenziali. Per trent'anni, l'azienda ha sviluppato le proprie fragranze, profumi e Eau de Toilette. Nel 1984, l'azienda subì un cambiamento significativo di status e nome e nacque PANOUGE. Questo acronimo stava per "Parfums Nouvelle Génération" (Profumi di nuova generazione) e rappresentava le aspirazioni dell'azienda di essere riconosciuta come Maison de Parfums piuttosto che solo come azienda di profumeria. Con prodotti di design come "Business Man", "Unless" e "Eau d'espace", l'azienda ha ispirato i bestseller di diverse multinazionali che hanno contribuito a creare una prestigiosa reputazione del marchio.


In 1998, Takasago, a brand that combines French and Japanese influences, gave birth to Masaki. This new fragrance line was born from the desire to create a perfume for a fashion show. It was such a success that a long-term collaboration with Panouge was established, cementing Masaki’s place in the world of perfumery till today.


In 1999, Panouge SAS acquired Isabey Perfumery with the goal of expanding its reach on a global scale. Their inaugural fragrance line, the Perle Collection, was meticulously crafted by hand in a grand mansion situated in a remote French village.


Panouge associated itself with the prestigious jewelry brand Poiray in 2008 in order to create jewel like perfume bottles.


In 2009, the Jacques Fath brand was relaunched by the Panouge group. The brand’s classic aesthetic was updated for modern audiences, incorporating contemporary trends and materials. The relaunch was a success, appealing to fragrance enthusiasts  aswell as more general perfume consumers. It demonstrated the enduring appeal of timeless style to capture the imagination of new generations.


After years of dormancy, the Panouge Paris brand was relaunched in 2014 with a rich history behind it. The aim of the relaunch was to create innovative lines of fragrances for the market. This led to the creation of two  lines of perfumes – Perle Rare and Matières Libres.