House of Perfume, PANOUGE PARIS
With its experience of luxurious perfume brands “Isabey Paris” and “Jacques Fath”, the House of Perfume Panouge who’s eponymous brand has always existed, took the potion of a high-end repositioning. It revealed the new lines with a quality of essence matching the highest standards of perfumery in hand-dressed designer’s bottles. With these new creations, the brand is set to seduce a demanding clientele.
Panouge finds its roots in the French Perfume House “Laverne-Paris” founded in 1947 and a specialist of essential oils creation. These origins with an almost 75 years’ experience, helped the company in the mastering of raw materials process and the subtle art of composing.
In 1984; the business name Panouge acronym of – PArfums NOUvelle GEnération – is officially registered for the rebuilt company. Towards the end of the 90’s and at the dawn of the new millennium, Panouge signed a very close creative collaboration with avant-garde Japanese designer Masakï Matsushïma. Since then, the company produces the minimalistic fragrances of “Masaki – Paris” and has introduced, before time, the niche perfumery when it acquired in 1999 the house “Isabey -Paris” founded in 1924. In order to supplement its offer in the premium fragrances sector, the Parisian couturier’s brand “Jacques Fath” joined the portfolio in 2008.
Free from the artistic and conceptual constraints imposed on established brands, panouge asserts its codes and identity in the world of Haute Parfumerie.